This project focused on creating a bold and memorable logo for Go Cars that represents motion, reliability, and premium car rental services. We explored multiple concepts to capture speed, accessibility, and trust, refining the design through typography, form, and balance. The final logo is clean, scalable, and versatile, ensuring strong visibility across digital platforms, vehicle branding, signage, and marketing materials.

It establishes a confident visual identity that supports brand recognition and long-term growth in the rental market.